The 1980's saw a dramatic shift in the lifestyle of many people living in Colombia; an economic change brought about by the trafficking of the drug, Cocaine. This was most notably in the city of Medellin which became famous for having the largest and most powerful drug cartel in history, lead by internationally renowned gangster Pablo Escobar . In fact, the charitable Mr Pablo became so rich through drug trafficking he even offered to pay off Colombia's national dept [1].

Although growth in the cocaine trade brought with it violence and corruption, it also helped a lot of legitimate enterprises form and grow, fueling the country's economy [2]. Most people living in 1980's Colombia found themselves, either directly or indirectly involved in the business of the drug cartels. The business brought fast and easy money to a hungry society and the money brought power. Those who had it flaunted it and a whole new aesthetic bulldozed its way into Medellin, spreading out across the world.

El-Cartel investigates this aesthetic and defines 'Narcotecture'.

[1] 'Killing Pablo' Mark Bowden. Penguin. 2002.
[2] 'Life in the Cocaine State' by Paulo Moreira Leiten (English translation of article). 'Veja' 24/02/1998 (Brazilian News Magasine).

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